There are several areas that can show how well an ad is doing. One of the areas is clicks. If an ad has more clicks, it shows that it grabs attention well enough for people to actually click on the ad after they see it. Impressions is another category. This one shows how many people have seen your ad on google. The more impressions, the more chances of people being able to click your ad goes up. The impressions part is almost all directly related to your keywords. If you have keyword that no one ever searches, then no one is going to see your ad and be "impressed" by it.
These numbers can go up and down depending upon how to change the ad, or what keywords you decide to change. There are other metrics like conversions that also show how many people bought something or signed up from the ad. Those are the best numbers to raise.
No comments:
Post a Comment