Reflection: Ranking, Link Building & Google Analytics

When it comes to making a website there are certain aspects to consider. Some of those are Rankings, Link building, and google analytics. In regards to Rankings, you want to see how your website ranks with other website when it comes to these qualifications. We went to a website in class this week and we were graded on the given criteria. I had a score of about 56 which is about average. Another way to rank would be to be at the top of the list in google when someone searches your website. Link building is important because it gives people many different avenues that they can reach your website. And google analytics can help track data about exactly how people are getting to your site and other important information that is detailed to help improve your website.

Reflection: Social Media for SEO & Social Networking

This week we discussed more social media and marketing. There are many aspects that go into social media and trying to increase traffic to the website. You can use social media to make posts that relate to your website and perk more interest for people to want to know more about what the business has to offer. It is also easy to send invites for people to look at the website through social media because it can be as simple as sending an invite for someone to like the page that sends them to the website.
Using many different platforms of social media can increase the chances of people visiting your website.  There are also different types of people depending on the platform.  Facebook tends to nowadays have older people on it. Pinterest has more women. And instagram has more of the younger generation. Depending on who your audience is, you should target those platforms for marketing.

Reflection: Landing Page Optimization & Basic SEO

When it comes to the landing page. I think it's important to have the google ad and the landing page to be similar. I feel like it would make people understand that the website they clicked on sent them to the correct site if I had the same picture from my ad on my landing page. It's important to have pictures and information from your ad to also be on the landing page. 

There are also a few important ways to have successful SEO on your website. Some of them are to Make the page title the same as the advertisement.  Make the images the same from the ad to the website.  Make your keywords arranged uniquely in the advertisement.  Have the most important keywords in the first amount of text rather being the last text of the advertisement.  Don’t over-do the keywords in the body of the text.