Reflection: ROI & Optimizing Ad Performance

There are several areas that can show how well an ad is doing. One of the areas is clicks. If an ad has more clicks, it shows that it grabs attention well enough for people to actually click on the ad after they see it. Impressions is another category. This one shows how many people have seen your ad on google. The more impressions, the more chances of people being able to click your ad goes up. The impressions part is almost all directly related to your keywords. If you have keyword that no one ever searches, then no one is going to see your ad and be "impressed" by it.
These numbers can go up and down depending upon how to change the ad, or what keywords you decide to change. There are other metrics like conversions that also show how many people bought something or signed up from the ad. Those are the best numbers to raise.

Reflection: Relevence and Quality score

This week looked at what can make an ad better and worse deepening on the quality score and the relevance it has. Some of the ways that can increase the quality score on the ad is to make sure that you use the same key words tied to the ad in the header or on the body of the advertisement itself. That way it is easier to find on google. Some other aspects that make it of good quality is to make sure that your ad and keywords are relevant to your business or product. For example, my business is to have someone remind and coach you through any bad habits that might be holding you back. I wouldn't want to have a keyword to just be "help" or "addiction". I would want to make sure that it is specific and also general enough to have people visit my site where it actually applies to them. Some keywords that I like are "Addiction Recovery" there are a lot of people that struggle with that and it specifically relates to my business which makes it more relevant.

Reflection: ad words

This week in the the online business class, we learned more about ad words. We created our own ads and and preparing to make successful campaigns with them. We made sure that we made a good description for the ad to try and grab attention. We also had the chance to find a few pictures that would grasp the attention. It was neat to see it all come together to look official like the actual ad on google that we all are accustomed to see. We learned that it's also smart to make the ads have a discount applied to them. For example "click here now to receive 50% off your next purchase!" That makes people want to click on the ad more because they feel like they could save money by purchasing your product. It's also important to make sure that the images you pick are of people's faces. Ads tend to do better when they have a person's face on them.

reflection: google ads and keywords

This week we learned more about key words and how to start a campaign using google ad words. I learned that the keywords we choose are much more important than I previously thought. I used to think that that almost any word could work well. But there has to be a balance when it comes to picking key words. You don't want it to be too generic that someone searching the key word doesn't have anything in common with your business. And you don't want it so specific that no one would ever search up the keyword. Otherwise no one would be able to find your business on google ad words. I also don't want to get so many clicks that I wake up with a bill of $100 in a day. But I would like the clicks. I want more quality clicks rather than quantity clicks.