reflection: google ads and keywords

This week we learned more about key words and how to start a campaign using google ad words. I learned that the keywords we choose are much more important than I previously thought. I used to think that that almost any word could work well. But there has to be a balance when it comes to picking key words. You don't want it to be too generic that someone searching the key word doesn't have anything in common with your business. And you don't want it so specific that no one would ever search up the keyword. Otherwise no one would be able to find your business on google ad words. I also don't want to get so many clicks that I wake up with a bill of $100 in a day. But I would like the clicks. I want more quality clicks rather than quantity clicks.