Reflection: Relevence and Quality score

This week looked at what can make an ad better and worse deepening on the quality score and the relevance it has. Some of the ways that can increase the quality score on the ad is to make sure that you use the same key words tied to the ad in the header or on the body of the advertisement itself. That way it is easier to find on google. Some other aspects that make it of good quality is to make sure that your ad and keywords are relevant to your business or product. For example, my business is to have someone remind and coach you through any bad habits that might be holding you back. I wouldn't want to have a keyword to just be "help" or "addiction". I would want to make sure that it is specific and also general enough to have people visit my site where it actually applies to them. Some keywords that I like are "Addiction Recovery" there are a lot of people that struggle with that and it specifically relates to my business which makes it more relevant.