When it comes to the landing page. I think it's important to have the google ad and the landing page to be similar. I feel like it would make people understand that the website they clicked on sent them to the correct site if I had the same picture from my ad on my landing page. It's important to have pictures and information from your ad to also be on the landing page.
There are also a few important ways to have successful SEO on your website. Some of them are to Make the page title the same as the advertisement. Make the images the same from the ad to the website. Make your keywords arranged uniquely in the advertisement. Have the most important keywords in the first amount of text rather being the last text of the advertisement. Don’t over-do the keywords in the body of the text.
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